The Information We Need and How We Use It

When you order, we will require your name, e-mail address and contact telephone number. Without this information we will not be able to process your request or contact you to discuss and confirm acceptance of your order.  We will also need your credit/debit card information to process your order.  Credit/Debit card information is never stored. We may, unless you advise us otherwise, pass this contact number to our couriers or other agents in case they need to contact you to arrange the processing or delivery. On completion of your order, unless you advise us otherwise, a customer service representative may contact you via email or otherwise in relation to your order. All Privacy Policies are GDPR compliant.

When you register with us you can select whether you would like to be sent notification of special offers, promotions and other correspondence from us via email. If you would like to receive these notifications you must select the tick box on the registration page. If the box is unchecked you will not receive these notifications. If, in the past, you have chosen to be notified and you no longer wish to receive mailings from us please send an email to and we will remove your email address from our records.

Legal Grounds For Processing Data

The data subject has given consent to the processing of his or her personal data. Processing data is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract, or to enable fulfilment of requested communication with the customer and the data controller.

Security Of Your Information

Our site uses secure server software to protect your information whenever you place an order or access your account information. This software encrypts all information you input before it is transferred, to minimise the risk of the data being intercepted before it is received by our systems. We also follow a tight security procedure as required under Data Protection Legislation  to protect the information that we store about you from unauthorised access. We may wish to pass your details to trusted third-parties that we believe may be of interest to you. If you would prefer not to enjoy this service then please contact us to inform us of your preference.

Internal Confidentiality Within ‘’

Within ‘’ we protect your privacy in 3 ways:

  • Access to customer account information is limited to those who need access for the performance of their job.
  • We use full login and password controls on our sales control system.
  • Confidentiality and database access controls are reviewed periodically and updated as required to further protect your personal data.
Your Rights

You have a right to access the personal data that is held about you. To obtain a copy of the personal information holds about you, please write to us at the following address:

Walter Smith Fine Foods Ltd
Federation House
383 Garretts Green Lane
B33 0UB

Use of ‘Cookies’

Our cookies do not contain any personal information about you and are used only to determine your browser and user preferences for our site. We believe that this can greatly assist us in providing you with the service that you desire and to enhance your browsing experience. However, if you prefer, your browser software should enable you not to accept cookies. You should  still be able to use our site without cookies enabled.

Use of Analytics

This website uses Google Analytics to get a better understanding of who are customers are. All information is anonymous, our data only includes information in relation to general statistics and can not be tracked back to any one person.

Third Parties

The data controller and data processor has access to information only to fulfil orders as requested by customers and anonymous information on Google Analytics on website users. No data will be shared with third parties, unless in relation to the fulfilment of processing orders and in relation to communication as requested by the customer. Anonymous data will be stored for up to two years to enhance website performance and user behaviour, this will not hold any personal identifiable information.

Data Controllers & Data Processors

Walter Smith Fine Foods Ltd having its registered office at Federation House, 383 Garretts Green Lane, Birmingham, B33 0UB, and its
Affiliates hereinafter referred to as – “the Data Controller”. Contact Walter Smith Fine Foods Ltd

This website uses Google Analytics to get a better understanding of who are customers are. All information is anonymous, our data only includes information in relation to general statistics and can not be tracked back to any one person.


Your use of this website signifies your consent to the collection, processing and use of personal information by us for the purpose of administering and dealing with your order or account, market research, processing your payments, credit reference checking and fraud detection, and for marketing purposes as outlined above. Any changes to our privacy policy will be posted on this site so that you may ensure that you are fully informed of your rights and can notify us of any changes to your preferences.

Credit Card Security

We currently do not accept online payment methods and therefore do not hold credit/debit card information about any customers or its orders.